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Datamental Consumer Privacy Notice

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(Last updated: May, 29th 2023)

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This Datamental Consumer Privacy Notice is provided by the Datamental companies described below. These companies are referred to in this Notice as “we” or “us.”

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Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (the “CCPA”), “personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. This information is referred to in this Notice as “Personal Data.” 

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This Notice explains:

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1. Categories of Personal Data that we collect and

2. The business or commercial purposes for which we use that Personal Data.

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Categories of Personal Data that We Collect

We collect Personal Data in a variety of contexts. The Personal Data that we will depend on, for example, our relationship or interaction with that individual.

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We collect the following categories of Personal Data.  Datamental does not sell or share Personal Data, including Sensitive Personal Data.

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1. Personal Identifiers — Personal unique identifiers, such as full name and federal or state issued identification numbers, including Social Security number, driver’s license number, and passport number;

2. Personal Information — Personal information, including contact details such as telephone number and address, financial information (e.g., account number and balance), payment card details (e.g., credit and debit card numbers), and medical and health insurance information;

3. Purchase Information — Purchase information, such as products and services obtained and transaction histories;

4. Internet or Online Information — Internet or online information (e.g., browsing history) and information regarding interaction with our websites, applications, or advertisements;

5. Geolocation Data — Geolocation data, such as device location;

6. Audio and Visual Information — Audio, electronic, visual, or similar information, such as call and video recordings;

7. Inferences — Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics; and

8. Sensitive Personal Information —
   • Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
   • Precise geolocation;
   • The contents of mail, email, and text messages unless we are the intended recipient of the communication;

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Why We Collect Personal Data and How We Use It

The business and commercial purposes for which we collect and use Personal Data depend on, among other things, our relationship or interaction with a specific customer. The table below lists the purposes for which we collect and use Personal Data in different contexts.

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Provide and manage products and services

• Establish and process transactions for our products and services

• Support the ongoing management and maintenance of our products and services including to provide account statements, online access, customer service, payments and collections, and account notifications

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Support our everyday operations, including to meet risk, legal, and compliance requirements

• Perform accounting, monitoring, and reporting

• Enable information security and operations

• Support audit and investigations, legal requests and demands, as well as exercise and defend legal claims

• Enable the use of service providers for business purposes

• Comply with policies, procedures, and contractual obligations

• Obtain support for fulfilling the above purposes from our third-party service providers, professional services and business partners, and financial institutions

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Manage, improve, and develop our business

• Market, personalize, develop, as well as improve our products and services

• Conduct research and analysis, including to drive product and services innovation

• Support customer relationship management

• Evaluate and engage in mergers, acquisitions, and other transactions involving transfers of all or part of a business, or a set of assets

• Obtain support for fulfilling the above purposes from our third-party service providers, professional services and business partners, and financial institutions

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Support employment, infrastructure, and human resource management

• Provide benefits to employees and dependents, including healthcare and retirement plans

• Manage pay and compensation activities

• Manage and operate our facilities and infrastructure

• Process employment applications

• Obtain support for fulfilling the above purposes from our third-party service providers, professional services and business partners, and financial institutions

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Use of Sensitive Personal Information as permitted by law

• Perform services for our business, provide goods or services as requested by individuals, and ensure security and integrity

• Short term transient use such as displaying first-party, non-personalized advertising

• Process and fulfill orders, maintain and service accounts, provide customer service, verify customer information, and process payments

• Activities relating to quality and safety control or product improvement

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Data Retention

We will keep Personal Data no longer than necessary to fulfill the purposes described in this Notice. Under our record retention policy, we are required to destroy Personal Data after we no longer need it according to specific retention periods. However, we may need to hold Personal Data beyond these retention periods due to regulatory requirements or in response to a regulatory audit, investigation, or other legal matter. These requirements also apply to our third-party service providers.

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Changes to this Notice

We may change or update this Notice periodically. When we do, we will post the revised Notice on this webpage indicating when the Notice was “Last Updated.”

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How to Make Requests

If you are a California resident, you can make a Request to Know, Delete, or Correct by:

1. Contacting us at 1-612-471-7562; or

2. Submitting your request at the below form

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For all individuals, we will ask you to provide the following information to identify yourself:

• Name, contact information, address, date of birth;

• A copy of government issued photo ID.